Second Consecutive Week that a BKTV Production Premiered as the #1 Movie of the Week
New York, June 27, 2017 – Hallmark Channel’s month-long “June Weddings” programming event came to a successful close this past weekend, with the world premiere of “My Favorite Wedding” on Saturday, June 24, averaging a 2.1 HH rating and 2.1 million Total Viewers.
Additional Key Nielsen Highlights (L+SD) Include:
- “My Favorite Wedding” was the #1 program of the day among HH ratings
- In the 9-11 p.m. time period, the debut propelled Hallmark Channel to rank #1 among HH and Total Viewer ratings and delivery
Overall, each of the stunt’s four original movie debuts, one every Saturday night in June, became the #1 HH-rated movie of the week and the #1 HH-rated program of the day, excluding sports. Cumulatively, the movies averaged a 2.1 HH rating and 2.2 million Total Viewers. Additionally, three of the four original premieres elevated Hallmark Channel to be the highest rated cable network in Saturday Prime Time.
In “My Favorite Wedding,” potential Northwestern fellow Tess Harper lasers through her best friend’s wedding planning like the star doctor she hopes to soon become. In fact, Tess puzzles through any problem – provided it’s not her own. When she meets divorce lawyer and groom’s best friend, Michael, Tess maneuvers around him like a gurney in the emergency room until she discovers this best man has a few moves of his own. Starring Maggie Lawson and Paul Greene.
Source: Nielsen, 6/19-6/25/17.