The Hallmark Channel is defying every trend in media by owning Christmas

The Hallmark Channel is defying every trend in media by owning Christmas

Posted by MPCA - in News - Comments Off on The Hallmark Channel is defying every trend in media by owning Christmas

If you aren’t familiar, here are two examples of the kinds of films we’re talking about:

  • 2015’s “A Crown for Christmas” starring Danica McKellar (“The Wonder Years”) as a recently fired New York exec who ends up working for, and falling for, a prince during Christmas.
  • 2016’s “A Wish for Christmas” starring Lacey Chabert (“Mean Girls”) as a woman granted a wish by Santa Claus, a wish that expires in 48 hours.

“Their movies are as comforting as programming can be. You can grab a blanket, enjoy a glass of wine, and know the movie will have a happy ending,” said Brad Krevoy, a producer who has worked on theatrical movies such as “Dumb and Dumber” and “Threesome.”

>> Read more by Mike Shields at Business Insider

Facebooktwitterlinkedinmail