HALLMARK CHANNEL CELEBRATES A SUCCESSFUL NEW YEAR WITH THE PREMIERE OF WHEN CALLS THE HEART: NEW YEAR’S WISH
THE NETWORK CONTINUES ITS WINNING STREAK AS MOST-WATCHED ON CABLE FOR 8 CONSECUTIVE WEEKENDS
The Debut Precedes the Third Season Premiere of When Calls The Heart in February
Hallmark Channel gave dedicated When Calls the Heart fans a festive treat with the Saturday, December 26th special event, When Calls the Heart: New Year’s Wish, which garnered a 2.1 HH rating and 2.5 million total viewers. The premiere became the #1 rated program of the day, excluding sports, and made network history by becoming the highest-rated and most-watched When Calls the Heart debut among HHs and key demographics. Additionally, When Calls the Heart: New Year’s Wish was the #1 Tweeted movie of the week across cable and broadcast.
Elevated by the premiere, Hallmark Channel became the top-rated and most-watched cable network for the entire weekend among HHs in Total Day and has remained the most-watched cable network among HHs for 8 consecutive weekends.
The third season of Hallmark Channel’s original primetime series, When Calls the Heart, officially kicks off in February 2016. Please see here for more information on When Calls the Heart: New Year’s Wish.
Source: Nielsen, December 21-27, 2015; Nielsen Social Guide Twitter TV Ratings.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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